With iKON’s January comeback imminent fans are eagerly waiting for the date of the album release and for signs of better promotions than the lackluster ones that have been typical of YG for iKON till now.
Fans from different time zones are waking up in the middle of the night to see if there is a new teaser or comeback date released.
What they got today was this:
It seems like he is cropping the photo of each individual member and saying that the 7th piece of the puzzle will contain the comeback date. He also commented on iKONICs requests saying he will “try” and fulfill them all.
Now this is this writer’s personal opinion and correct me if I am wrong but – shouldn’t good promotions and an actual promotion plan be something that a company does for their artist as par for the course?
Promotions are not something you, and I quote Mr. Yang Hyun Suk here, “try” to do. They are a part of your basic duties as an Artist’s Agency and representative. Promotions are your job. Promotions are not a favor done to iKONICs , they are a bare necessity.
The idea that there is no promotion plan for this comeback is highly disconcerting, though, granted, this could just be a very bad idea of teasing for a comeback and not the actual state of affairs.
However, we know that the dismal lack of Korean promotions for iKON or almost complete absence of them (like in the case of Bobby’s album, Love and Fall) is an ongoing bone of contention between YGE and iKONICS that led to last year’s petition and boycott.
So using it so flippantly as part of a “teasing” process seems at best ill advised and at worst downright insensitive of YG’s Yang Hyun Suk.
Now, I am not trying to be a negative Nancy here, but honestly I have seen what this has done to many iKONICS and I can tell you not a single reaction was positive. There is no need to make this such an unpleasant and stressful experience for the fans. Comebacks should be enjoyed and celebrated but it seems like Yang Hyun Suk has forgotten this or perhaps he just lost that piece of the puzzle.
We are half way through the 2nd week of January and can only hope as the “teasers” suggest that we will be able to share iKON’s actual Come Back date with you all by the end of this week.